Qatar, Budapest, Vienna— February 25th 2025
“We are thrilled to announce that our project Biowoolness was featured in this year’s National Sony World Photography Awards winner. Congratulations to Ridhwan Rafi for his outstanding work! We celebrate this achievement and look forward to his future endeavors.”
About the Photographer
Ridhwan, a Qatar-born filmmaker and photographer based in Budapest, is carving his path in the world of visual storytelling. With a background in media design and hands-on experience in filmmaking, photography, and post-production, Ridhwan is steadily building a name for himself in the industry.
His journey began when his father, a wildlife photographer, gifted him an old camera upon his move to Budapest for his studies. What started as a passion for capturing moments soon evolved into a deep-seated love for filmmaking. Currently working as a Creative Producer for Warner Bros. Discovery, Ridhwan has expanded his expertise in motion design, VFX compositing, and content creation, developing a dynamic approach to storytelling. A graduate of Budapest Metropolitan University with a BA in Media Design, Ridhwan has worked on various creative projects, from freelance photography and filmmaking to managing social media campaigns and multimedia productions. His work showcases a unique blend of technical precision and artistic vision, pushing creative boundaries with every project.
Driven by his ambition to become a filmmaker, Ridhwan is eager to collaborate with like-minded creatives and industry professionals. As he continues to refine his craft, he remains dedicated to telling powerful stories through film and media.
Ridhwan Rafi
Behance
Youtube
Instagram
Picfair
Tiktok
About the Award
The Sony World Photography Awards, the flagship program of the World Photography Organisation, has been a cornerstone of the global photography community since its inception in 2007. Recognized as one of the most prestigious photography competitions worldwide, it highlights the work of both established and emerging talents, drawing tens of thousands of visitors to its exhibitions each year.
The World Photography Organisation is a global platform committed to fostering and advancing photographic culture. Through its competitions and programming, it creates meaningful opportunities for photographers while expanding the dialogue around their work on an international scale.
National Sony World Photography Awards 2025
About the Project Biowoolness
Our project Biowoolness pioneers sustainable microbial dyeing for wool, merging biotechnology with fashion design to create biodegradable, non-toxic textiles. By replacing synthetic dyes with microbial pigments, we introduce a low-impact alternative that preserves wool’s natural properties while reducing environmental harm. It promotes body positivity, gender neutrality and highlights the regional European wool manufacturers and sheep farmers.
PinkPonilo
PinkPonilo is a creative studio, which has been working on sustainable fashion solutions since 2017. Our services and actions for business and local partners can be divided into 3 main units: (1) sustainable fashion product development and manufacturing, (2) art/design collaborations, (3) research and education.
WORTH Partnership Project
WORTH Partnership Project II is funded by the COSME Programme of the European Union. It creates and supports transnational collaborations between designers, creative people, manufacturing enterprises (SMEs), crafters/makers and technology firms looking to develop design-driven and innovative products.
